Vision & Mission



To be a global player in wires and cables manufacturing and international oriented as well as developing the partnership role with customers. Committed to comply to all quality management system requirements and aggressively participate on the continual improvement activities


We strive to improve the quality of our products and services through creative innovation, updating and adapting in both profits and benefits

We plan to steady our pace of development and expand on our commitments to ensure reasonable returns in both profits and benefits.

We generate and maintain the goodwill and reputation achieved and aim towards better quality services.

We innovate to optimize our skills to result in quality products and services.

We are committed to continue leading the growth of Malaysia industrialization.

We are committed to the creation and application of innovative technology through strategic alliance.